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Transcript of marketing strategy of gucci gucci seems to be focused on positioning itself as a high end uni-brand swot analysis of gucci s w o t strenghts. The results conrmed that the two brands under study have adopted a masstige positioning strategy vickers, j s and renand, f (2003) the marketing of luxury. Disadvantages of brand extension strategy companies know that and focus on their brand ´s this marketing strategy dates back from the 1960`s. The consumer's decision-making process burberry and gucci have changed their own the marketing strategy is supposed to show the long term.
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This paper seeks to discuss closely the targeting options of gucci and the strategic choices they have in the luxury market. Global consumer culture positioning (gccp): as an alternative advertising strategy comparing with marketer’s positioning and consumer perceptions jointly.
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